PLUTO TV

PLUTO TV

At Pluto TV, I wrangled pixels, key art, and last-minute campaign requests to help build a bold, offbeat brand that didn’t take itself too seriously. From sizzle reels to channel launches, I helped make free TV look like a million bucks (without actually spending it).

brand messaging & Visual language

Colorful abstract background with streaks and dots, with the text "One World of Free TV" in the center.
Advertisement for Pluto TV with the message: "Watch TV without your ex's aunt's password. Drop in. It's free."
A black background with white and yellow text promoting Pluto TV, stating '100s of channels for zeros of dollars. Drop in. It's free.'

Social media creative

Promotional image with two movie posters and the text 'Last Chance to Cruise' at the top. Left poster is for 'Days of Thunder' featuring Tom Cruise with intense expression and a racing car. Right poster is for 'The Firm' featuring Tom Cruise with a s
Collection of posters for comedy movies including The Golden Child, Hot Rod, A Night at the Roxbury, Down to Earth, High School High, and Superstar, with a black background and the text 'Drop in for laughs' at the top.
A promotional graphic for Pluto TV showing statistics about its content, including 9,844 big entrances, 24,683 narrow escapes, 59,360 gooools, 102,207 legends made, and 28,411,582 minds blown, with a slogan "One World of Free TV" and a call to action
Graphic with the question 'Who would play you in a movie?' featuring images of actors Daniel Day Lewis, Leonardo DiCaprio, J.K. Simmons, Frances McDormand, Geena Davis, and Helen Mirren, labeled with their names, and the Pluto TV Spotlight logo at th
Split promotional poster with movie and comedy show. Left side features characters from 'Half Past Dead' with a soldier, a woman, a man with a gun, and action graphics. Right side includes a woman with orange slices as glasses, a man with an orange o
Image featuring two women, one on the left dressed in white with black hair and a serious expression, the other on the right with short dark hair and a determined look, against urban backgrounds with dramatic lighting, with the text "Choose your figh
A collage of three TV show posters titled "12 Days of Costner". From left to right: the "Dances with Wolves" poster featuring Native Americans and a steamboat, the "Revenge" poster with a woman and a man, and the "Yellowstone" poster with Kevin Costn
Poster for the show 'Vengeance' featuring a man in a plaid suit coat holding a shotgun, with smoke and explosions in the background, and the text 'Drop in for Cage Rage' and 'Pluto TV Spotlight'.
A promotional poster for the Scream movie franchise featuring images of the main characters and their faces, with large close-up eyes, and titles of the three movies: Scream, Scream 2, and Scream 3. The poster includes the Pluto TV logo.

VIDEO & LOWER THIRD CREATIVE

A city street scene with neon signs overlaid with the word 'Drop in' in large white and yellow font.
A rally car speeding on a dirt track while spectators watch from a grassy hillside. The image is overlaid with the word 'Tonight' in large text.
Five women in black dresses posing against a dark paneled wall, with colorful graphic overlay at the bottom, promoting a TV show called 'The Hills' on MTV Pluto TV.

UI & PLATFORM CREATIVE

A digital display showing the Pluto TV interface with various entertainment options, including TV shows, movies, and sports, on multiple devices such as a TV, laptop, smartphone, and remote control.
Screens showing the Pluto TV app interface on a smart TV, laptop, and smartphone, featuring a selection of entertainment categories including 'Gordon Ramsay's Hell's Kitchen.'
Four smartphone screens showing a streaming service app interface, highlighting live TV channels, movies on demand, news, and channels in Spanish.