HALLMARK+

HALLMARK+

At Hallmark+ I’ve helped shape the brand’s streaming identity with a mix of heart, humor, and just the right amount of tinsel. Think less "sappy greeting card," and more "strategic brand glow-up (with a side of snowflakes)." 

talent PROMO VIDEOs

UI & PRODUCT DESIGN

Multiple electronic devices displaying Hallmark+ streaming service interface, including tablets, smartphones, and a laptop, showcasing holiday movies, series, and promotional content, on a purple background.

christmas in july

Promotional image for Hallmark+ Christmas in July streaming event featuring smiling man in green sweater and smiling woman in red sweater holding an envelope, with holiday-themed background and various holiday series and movies posters.
Promotional banner for Hallmark+ holiday streaming service, advertising Christmas movies and series in July, featuring a woman holding two purple presents, surrounded by images of holiday shows and characters.

hallmark star COllections

Promotional graphic for the Lacey Chabert Collection featuring a woman with long brown hair holding a red heart-shaped balloon, on a colorful, abstract background.
Promotional poster for the Kristofffer Polaha Collection featuring actor Kristofffer Polaha in a grey coat with arms crossed against a red background.
Promotional graphic for Jonathan Bennett Collection featuring a smiling man in a green sweater against a purple background.
Promotional poster for the 'Enin Krakow Collection' featuring a smiling woman with short, wavy brown hair against a purple and pink gradient background with circular and star-like graphic elements.
Cover of Tyler Hynes collection featuring a bearded man with styled dark hair wearing a scarf and jacket against a purple geometric background.
Promotional poster for the Erin Cahill Collection featuring actress Erin Cahill against an orange background.
The cover of a Tamera Mowry-Housley collection featuring a smiling woman holding a microphone against a pink background with sparkles.
Cover photo of Ashley Williams Collection featuring a smiling woman with shoulder-length brown hair, wearing a pink floral top, against a blue background with pink circles and white plus signs.