HARMLESS HARVEST

HARMLESS HARVEST

When tasked with reimagining the Harmless Harvest website I had one goal in mind: to make you thirsty. Juicy gradients, bold product shots and a scroll-stopping color palette come together in a look that’s as refreshing as the coconut water itself.

Multiple smartphones displaying Harmless Harvest website pages related to coconut water, products, mission, and social media, arranged on a pink background.

conceptual mood boards

A hand holding a bottle of Harmless Harvest organic coconut water with a pink background, a close-up of ice cubes with a red hue and water droplets, and a black-and-white tropical leaf pattern.

concept breakdown

freaking

delicious

fair trade &

optimized for mobile

SOCIAL VIDEOS

inspired by thirst

Campaign creative expanded from website aesthetic.